Information We Collect

Information You Provide

When you interact with Patricia Barboza Co, you may voluntarily provide us with:

• Your name and email address when subscribing to our newsletter or downloading resources like The Clarity Report
• Business name and contact details when inquiring about our services
• Information you share through contact forms, email communications, or consultation calls
• Payment information when purchasing our services (processed securely through third-party payment processors)

Information Collected Automatically

When you visit our website, we automatically collect certain information through cookies and similar technologies:

• Device information (browser type, operating system)
• IP address and general location
• Pages visited and time spent on our site
• Referring website or source
• Interactions with our emails (opens, clicks)

How We Use Your Information

We use the information we collect to:

• Deliver resources you’ve requested, such as The Clarity Report and other free guides
• Send our newsletter, “Walking the Talk,” with business insights, tips, and updates
• Respond to your inquiries and provide customer support
• Deliver and improve our consulting services
• Analyze website performance and user experience to make improvements
• Personalize your experience and tailor our communications to your interests
• Protect against fraud and ensure the security of our services

Third-Party Services

We use trusted third-party services to operate our business effectively. These services may have access to your information only as necessary to perform their functions:

Email Marketing

We use Omnisend to manage our email list and send newsletters and automated sequences. When you subscribe, your email address and name are stored in Omnisend. View their privacy policy.

Website Analytics

We use Google Analytics to understand how visitors interact with our website. This helps us improve your experience. Google Analytics collects anonymized data about your visit. View their privacy policy.

Website Hosting

Our website is hosted on WordPress servers, which may collect technical information as described in their privacy documentation.

Cookies & Tracking Technologies

Our website uses cookies—small text files stored on your device—to enhance your browsing experience. These include:

• Essential cookies: Required for the website to function properly
• Analytics cookies: Help us understand how visitors use our site
• Marketing cookies: Used to deliver relevant content and measure campaign effectiveness

You can control cookies through your browser settings. Note that disabling certain cookies may affect website functionality.

Your Rights & Choices

You have control over your personal information. You may:

• Unsubscribe: Click the unsubscribe link at the bottom of any email to stop receiving our communications
• Access your data: Request a copy of the personal information we hold about you
• Update your information: Contact us to correct or update your details
• Delete your data: Request that we delete your personal information from our systems
• Opt out of analytics: Use browser extensions or settings to disable tracking

To exercise any of these rights, please contact us using the information below.

Data Security

We implement appropriate technical and organizational measures to protect your personal information against unauthorized access, alteration, disclosure, or destruction. While no method of transmission over the Internet is 100% secure, we strive to use commercially acceptable means to protect your data.

Data Retention

We retain your personal information only for as long as necessary to fulfill the purposes outlined in this policy, unless a longer retention period is required by law. Email subscriber data is retained until you unsubscribe, after which it is deleted from our active systems within a reasonable timeframe.

Children’s Privacy

Our services are intended for business owners and professionals. We do not knowingly collect personal information from children under 18. If you believe we have inadvertently collected such information, please contact us immediately so we can delete it.

Changes to This Policy

We may update this Privacy Policy from time to time to reflect changes in our practices or for legal, operational, or regulatory reasons. We will notify you of any material changes by posting the updated policy on our website with a new “Last Updated” date. We encourage you to review this policy periodically.